
5
Visual alignment (also called optical aligment)
means exactly that: using that high-tech tool,
the human eye, to line up your text until it
looks right.
Vertical alignment
Many computer users are surprised to dis-
cover that using numerically consient leading
(or line spacing) does not assure visually consis-
tent vertical spacing between lines of type. This
is typically an issue when setting three or more
lines of display type.
For example, if a line of type is all caps, it has
no descenders. This creates more white space
below it. An all caps line also has a taller height
than lines with moly lowercase charaers, cre-
ating less white space above it. This is a perfe
example of the need for visual alignment: adju
the spacing above and below all cap lines until it
looks right, regardless of what the numbers say.
Similarly, in cases where lines with lots
of ascenders and/or descenders are preceded
or followed by lines with few or no ascenders
and descenders, the lines will appear to have
varying spacing even if the leading is exaly the
same. Use visual alignment to adju the leading
between the lines until they look equidiant
from each other.
Horizontal alignment
Visually “o” horizontal alignment can
happen in both text and display type and is
mo easily apparent in flush left, flush right
or juified copy. Why? Your computer aligns
charaers (including punuation, figures and
symbols) by the edge of the charaer plus its
sidebearing (that’s the built-in space that sur-
rounds a letter and is aually part of its design).
The spacing of certain charaers, such as a
cap T or A or the numeral 1, as well as periods,
commas, aporophes, dashes and quotations
marks, create a visual hole or indentation in the
beginning or end of a line relative to the charac-
ters above and below.
This problem is mo noticeable in larger
settings such as headlines, subheads and ini-
tial letters. To solve it, move the line in or out
until it visually aligns. (Depending upon your
software, there are various ways to do this.) It’s
helpful to look at your text from a slight dis-
tance when correing problems, since it can be
difficult to know how much of an adjument
is enough. When in doubt, less is more. Don’t
try to adju small-sized type or large blocks of
text; it’s too time-consuming and the results are
barely visible at text sizes.
NOTE: On screen, italic text almo never
seems to align horizontally, especially when
centered. This is usually an optical illusion, so
beware of making too many adjuments here
(if any at all!), or you will wind up with all of
your copy askew!
Setting type on your computer makes it a
no-brainer to create typography with techni-
cally consient spacing, but always, always,
always use your eyes as the final arbiter of good
alignment.
Designers are used to being detail-oriented
and mathematically precise, nudging things a
point this way and a pixel that way until tech-
nical perfeion is achieved. However, when
it comes to typographic alignment, the math-
ematical approach to design doesn’t apply: it’s
all in the eye of the beholder. 0
Keep your receipts:
The next time you buy some-
thing online, don’t bother to jot
down the confirmation on an
easy-to-lose sticky note. In OSX
10.4, press Command-P when
the site displays the receipt. In
the Print dialog box that appears, click on PDF
and select Save PDF to Web Receipts Folder
from the drop down menu. OS X creates a PDF
of your receipt and saves it in your user folder/
Documents/Web Receipts.
–Joe Kissel
Shrink PDFs with Preview:
Some PDF files – particularly those with graphics
– can be too big to send via e-mail or download
over a dial-up connection. Sure, you can buy a
tool that shrinks PDFs, but Preview 3 may be all
you’ll need.
Open a PDF in Preview and choose File/save
as. In the Save dialog box, give the file a new
name. Then choose Reduce File Size from the
Quartz Filter pop-up menu and click on Save.
When I exported a photo-heavy calendar as
a PDF file from iPhoto, Preview reduced its size
from 10.4 MB to an e-mail-friendly 828K.
Some caveats: Reduced files may not display
or print as clearly as the originals, bookmarks
are lost, and PDFs that have already been opti-
mized or that are quite small may grow in size.
But Preview makes tasks such as slimming an
iPhoto book layout before sending it to a relative
easy and free. –Adam C. Engst
Don’t miss Adam’s presentation at our
October meeting!
The text on the left is set in a consistent 21/23, but the middle lines look
too tight. When the leading on the right is adjusted to 21/22, 21/27 and
21/22, the lines looks even.
A capital T makes the top line appear to be slightly indented
(upper). Pulling the top line out slightly to the left makes this text align
visually (lower).
TIPS!
THE LIMAC ONLINE FORUM/OCTOBER
Ilene Strizver
Ilene@ thetypestudio.com
Ilene Strizver, founder
of The Type Studio,
is a typographic
consultant, designer,
writer and special-
izing in all aspects
of typographic com-
munication, from the
aesthetic to the tech-
nical. Ilene conducts
Gourmet Typography
Training internation-
ally. For more infor-
mation, visit www.
thetypestudio.com.
SEPT.
IPOD
WINNER
Typographic Visual Alignment
Pay your dues now!
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